CASE STUDY
Nickells Construction
THE TASK
I was approached by a growing construction company that was struggling to capture larger corporate contracts due to their outdated branding and poor web presence. They were hitting ceilings on annual revenue and felt a better marketing presence would allow them to reach their goals.
THE SOLVE
I gave them a full digital makeover, building a website that reflected their quality and size. I helped them establish their brand voice and properly articulate their wide range of services to visitors. To quickly ramp up traffic, I engaged a paid advertising expert to set up Google Adwords, and established a strong SEO base with thorough keyword research and audience targeting.
THE OUTCOME
The website became the perfect storefront for them to advertise their contracting services, and immediately began retaining larger contracts. Their site’s SEO and quality ramped up quickly enough that they were actually able to stop ad spend, and rely largely on organic traffic to drive their web sales.
The owners have since established two additional businesses, and I’ve used the same model to rapidly take them to market and pour on leads.